branding & illustration
While employed at Hovercraft Studio I had the opportunity to work alongside designers Ryan Raschbaum and Ty Modzeleski, to create the identity for Florida based maintenance company, Just Right.

early handyman sketches and explorations

My primary role on the team was design direction and illustration, with a splash of arguing the finer points of mid-century cartooning. We wanted to create a system that had the playfulness of homegrown companies from the 50's, with a professional feeling that people knew they could trust. Oh, and we wanted a mascot... mascots are cool.

variations of the handyman to illustrate the company's services