I DON’T SEE IT THE WAY THEY DO.
NO LIKE MIKE.
NO, ‘THAT’S THE WAY IT’S ALWAYS BEEN DONE.’
LEAVE THAT TO THEM – THE FOLLOWERS,
THE LOOK-A-LIKES, THE CLONES.
WHEN I LACE UP, I STEP OUTTA LINE.
GAME TIME IS MY TIME – WHERE I REJECT THE STATUS
QUO AND LET MY IMAGINATION DETONATE.
I BALL OUT TO STAND OUT AND KEEP THE CROWD LIT,
BECAUSE THERE’S ONLY ONE WAY TO PLAY.
THAT’S MY WAY.
Adidas approached Hovercraft Studio to set the tone for their retail campaign launch of the 2017 Crazy Explosive, featuring Andrew Wiggins. Using the campaign mentality of "don't follow," we created a series of compositions utilizing photography and a palette of graphic style elements. My role on the team was initial design exploration, composition creation, and leading the assembly of the campaign's graphic toolkit catalog.